Digital

Digital

We are experts in digital engagement.

We use our unique Digital Distillery process: from research and strategy; through design and development; to on going support, to identify and deliver the right, creatively compelling, digital communications that engage directly with your audience to help build your brand and sell your products and services.

View our Digital Marketing Strategy 2015 for a quick methodical fix!

Digital Distillery

We create and deliver digital marketing strategies that help businesses grow utilising our unique Digital Distillery process. This process is a scientific methodology that enables you to understand where and how to focus your digital marketing efforts without massive upfront investment.

We navigate your customers’ sales cycle and index their content preferences and preferred digital channels at each phase to gain the knowledge required to build a strategy and plan a highly targeted approach.

Armed with this robust plan we release a ‘Minimum Viable Campaign’ or MVC to each segment to gain actionable data for improvement which will include SEO, PPC, display, social media, email and web analytics.

The findings from the MVC are then synthesised to form a wider, more dynamic digital marketing strategy for the whole business.

More
  • Strategic planning

    Strategic planning is all about getting to know your customers. We like to focus on one segment at a time to uncover what their problems are and how you can solve them. We make data-informed campaign choices based on competitor and market intelligence, web analytics, trends and keyword research.

  • Data-led content creation

    The next step in the process is the creation of customer-centric content. Each piece is informed by insight and designed to generate demand and nurture leads. It increases the value and recognition of your brand and is optimised for search from its inception. Content isn’t static and is built upon throughout the lifecycle of the MVC.

  • Minimum Viable Campaign

    Once we have developed a clear view of your key customers’ sales cycle and content preferences at each phase, we then implement the Minimum Viable Campaign (MVC). The MVC is a strategic digital marketing campaign that is released to a chosen audience segment to gain actionable data for improvement. The findings from the MVC are then synthesised to form a tried and tested digital marketing strategy.

Digital Channel Expertise

  • SEO

    Our mission is to make it easy for search engine spiders to serve up the right piece of content, at the right time, to the right customer. It’s no easy task but the long-term gains are indisputable. Everything that we do is led by SEO – from the research we conduct, to the content and campaigns that we create to the websites and apps that we build.

  • Pay-per-click advertising

    There are so many benefits to PPC advertising. We consider it to be a digital marketing no-brainer. There is more to PPC than meets the eye however, and for it to work hard for you it requires a continuous strategic effort. When done properly results are fruitful and best of all it is a great learning zone for natural search.

  • Social media

    Social media is the lifeblood of digital marketing. Weather you’re a big brand looking to build niche campaign communities or a startup looking to just build communities, we can provide you with the tools, intelligence and support to do so.

  • Email

    Email marketing drives sales and is a core channel for lead generation. It turns contacts into leads, leads into prospects and prospects into customers. Email has stood the test of time because it works and is still a top channel priority for any integrated campaign.

  • Display

    Display embodies modern advertising by allowing a brand to be ubiquitous yet highly targeted. We use it a lot during the awareness phase of a campaign but in a strategic way. By leveraging the results from any PPC phase we are able to create ads with messaging that resonates and drives click through.

  • Google Analytics

    Results matter. Succinct results matter even more. That’s why we establish micro and macro goals that provide focus and determine the strength of channels and content. We distil results into bite sized, actionable insights for campaign and website improvement.

Website design and build

TR teams work together to build your website or app from the ground up. Similar to our approach to digital marketing campaigns, each build is informed by data and content-led in structure, keeping SEO front of mind. Our designers then create beautiful user and brand experiences which are then delivered by our web team as responsive, mobile ready websites.

Related Projects

Fidelity
Ripcor
Hoxton Pastry Union
Sarasin
 

Get in Touch

Want to chat about how we can help connect with your audience? For further information please contact
Mark Turnbull on +44 (0)207 221 0110
Or email mturnbull@turnbullripley.co.uk